What is Cross Media Marketing? In short it is bringing together print and web technology that is personalized, measurable that you can track to the prospect's finger tips! Wouldn't you like to have your leads come in with an email alert? How about calling on prospective customer knowing that a piece of personalized mail hit their box that same day? Those are just some of the benefits that you can expect which truly measures your ROI. 

Personlized URLs - A Personalized URL is a unique and personalized Web address created especially for each recipient of your postal or email marketing communications. Most interestingly, Personalized URLs contain the recipient's name in the Web address creating a truly personal and engaging experience that inspires people to visit their Personalized URL. Reserved for each recipient, Personalized URLs serve as an excellent means to respond to -or interact with- your marketing communications. Think of it as a concierge service for your prospects or customers.

Landing Pages - Landing Pages are a direct marketer's best friend. Why? Because any savvy direct marketer knows keeping your customers and prospects focused on your marketing message is what it's all about. Given today's competitive and multi-channel environment, it's no wonder Landing Pages have become the de-facto method on the Web today to present offer-specific content for direct response campaigns.

Albeit an effective strategy, Landing Pages are not nearly enough! To stand out in the crowd, today's marketing message needs to speak to each individual on a 1:1 basis. And that's where we come in. PrintingOC.com Landing Pages are 1:1 marketing communication vehicles, enabling you to connect with each individual with the precision of a laser beam.

Personalized Emails - Imagine sending email that is fully integrated with all of your customer and prospect data that you've painstakingly gathered for direct marketing purposes. Imagine sharing it seamlessly between your email campaigns, direct mail, landing pages and even contacts within your CRM without ever having to import or export data between marketing applications again.

For bulk-rate business mail, oftentimes delivery dates can vary nationwide by as much as two weeks, adding uncertainty, frustration, and concern about results to date. Fortunately those days are over, as real-time postal tracking for first-class and bulk mail has finally arrived.

Contact Management - Most every marketer today knows that managing data is little like teaching tricks to an 800 pound gorilla–lots of power if handled correctly. Indeed, if you have volumes of profile data stored in an existing CRM or contact database you're probably still on the look out for ways to improve its management and realize its full potential for your direct marketing.

The good news is whatever the shape, size or location of your data, PrintingOC.com can help maximize its potential by seamlessly harmonizing it with all of your marketing efforts. To that end, we offer EasyCRM, a powerful, yet easy to use contact management solution built right into PrintingOC.com, fully integrated with all of its marketing tools and capabilities.

Think of it as freeing up your data. Freedom to easily access contacts and profiles within your CRM for all your direct marketing initiatives, then freely update it with fresh response data in real time. In other words, gain the freedom to leverage and build the potential of your data at the same time, without time-consuming, error-prone import and export processes.

Reporting - Direct marketing is all about analytics. Professional direct marketers know that the more closely you track, the more data you have to optimize and thus improve ROI for future campaigns. Understanding and harmonizing this data creates real efficiencies and cost-savings, which is why direct marketers have become some the most advanced analytics experts of any industry.

In traditional direct mail and marketing there are limits to what you can track. You can track who called in or who fulfilled that coupon or who sent in the business reply card. But what about the people who don't fully convert? What about the people who are interested but didn't commit? How do you track the level of engagement on a 1:1 basis?